2021 Colours of the Year
And… the colours for 2021 are…. ULTIMATE GRAY a medium gray shade; and ILLUMINATING, a bright yellow. The colours are intended to convey "a message of strength and hopefulness," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement about the colours. Dec 12, 2020.
Gray suggests control, practicality, neutrality, stability, power, old age. It’s easy to combine with other colours to adapt messages for various target markets.
Industry logos commonly using gray: Entertainment, Computer/Electronics, Beverage, Travel
Attention-grabbing yellow is often used to highlight. It suggests warmth, freshness, cheery, optimism, hope.
Industry logos commonly using yellow: Fast Food, Food, Household, Travel, Telecommunications, Retail, Budget, Digital, Fitness